Practical Marketing Skills Help Men'S Clothing Enterprises To Sell 10 Million Cities A Year.

Men's clothing enterprises or comprehensive clothing enterprises that sell more than 10 million yuan a year in a prefecture level market or even sell more than 10 million yuan in a single store are not alone in the current market, but they can be seen everywhere.

For developing men's clothing enterprises, how can we quickly achieve the sales target of "one city a year selling 10 million yuan"?

Recommendation 1: build a comprehensive and right product system.

At present, a large number of men's clothing enterprises are operating according to the traditional operation ideas, and most of the products are quite old. They often have stock up to 2.3 million by the end of the year.

In fact, the market is changing, consumers' consumption concept and consumption demand are changing, and men's clothing enterprises should also change in time.

Like the four famous brands in Spain, ZARA, H&M, GAP and UNIQLO in Japan, the sales performance is being looked up. The four brands adopt the fast fashion business model, that is, fashion design and a small number of shapes, which bring rich and colorful choices to the consumers. The price of the products is only 1/10 or even less than that of the brand similar products such as LV, GUCCI, ARMANI and so on, so as to win the favor of the vast number of consumers worldwide.

Obviously, it is very important to meet the business needs of the market and consumers. At present, most men's clothing enterprises do not pay much attention to the needs of the market and consumers. They only design their products and business development based on their own ideas, which lead to the disconnection with the terminal sales of the market, thus forming a huge inventory product that makes the people think big.

In view of this reality, the majority of men's clothing enterprises should be sober minded, from the traditional

Many men's clothing enterprises do not do well in the product system, either the products are old fashioned, or the products are old fashioned, or the quality of products often causes trouble. They are either shrinking or fading, or the supply of products is not timely, often on the new year's day, even the cotton padded clothes are not on the shelves, for many reasons.

Just because men's clothing enterprises fail to do well in the product system, they often lead to a lot of business lost in terminal sales, plus brand names are not known, prices are more expensive, store terminals are relatively partial and many other reasons, which makes sales of franchised stores more difficult.

So, the manager and salesperson pressure is not big.

Obviously, the imperfect product system will seriously affect the terminal sales of men's clothing enterprises, resulting in the loss of many businesses.

In fact, this is the least mistake that men's clothing enterprises should make.

Therefore, men's clothing enterprises to achieve "one city a year sales of ten million yuan" sales performance, we have to work hard to perfect the product system.

In particular, product quality, product style, product fabric, product style, product mix, new product updates, seasonal new products, etc., should try to meet the needs of the market and consumers, without dragging terminal sales.

As a matter of fact, as long as men's clothing enterprises spend a lot of time, whether they adopt self-produced mode or OEM mode, they can make the product system quickly, efficiently and with high quality so as to better meet the real needs of consumers and make the sales terminals achieve a better sales performance.

Recommendation two: use a lasting and warm marketing strategy.

The shop front image of men's clothing brands tends to develop in two ways, either as elegant or luxurious display to luxury brands, or stacked up like a stall.

These two kinds of store image are hard to promote consumers to purchase products quickly.

There is no doubt that different store images will attract different consumers and promote different sales performance.

Obviously, men's clothing enterprises should carry out scientific store image building according to their brand positioning and target consumers.

In particular, we should work together in the overall image of the store, the decoration of the shop, the decoration of the shop, the display of the product features, and so on, so as to create a hot storefront sales atmosphere and a warm store image. This is very critical.

If the store image of men's clothing enterprises is too "elegant", it will appear cold, coupled with the sparse flow of people, the entire sales shop appears cold and cheerless, it is difficult to improve the terminal sales performance.

Therefore, men's clothing enterprises should spend some energy in store image, not demanding high or low.

Only when the sales atmosphere of the storefront is strong enough to create a striking and warm store image, consumers will be happy to enter the store to purchase products, and the sales performance can quickly rise.

At present, most men's clothing enterprises are lazy. Generally, they do not engage in marketing activities to attract consumers and achieve better sales performance.

In addition, the lack of brand awareness, no brand influence, product sales will be even more difficult.

This is no exception to men's wear products.

At present, most men's clothing enterprises do not pay attention to the promotion and promotion of the regional market.

Most men's clothing enterprises usually set up sales stores in the regional market, and then sit in the store and wait for customers to pick up products. Instead of promoting brand promotion in the entire regional market, most men's clothing brands have entered some regional markets, but consumers in the regional market hardly know their brands.

Obviously, in the face of the nameless men's wear brand, the male consumer's picking is becoming more and more serious.

In view of this reality, under the premise of taking the ordinary business operation mode, we must also carry out a sustained and effective marketing and promotion so as to attract more consumers' attention to this brand product.

Therefore, men's clothing enterprises should learn to carry out effective brand promotion and promotion in the prefecture level market, especially low cost and three-dimensional brand promotion and brand promotion.

To do well in these two points, men's wear brands will quickly come to the fore in the prefecture level market and become the well-known men's wear brands in the minds of consumers. Their sales performance will naturally rise with the wind and will be beautiful.