Fujian Quanzhou Shoe Enterprises Have Begun To See Success In Opening Up Taiwan Market.

Since the mainland's first sports brand XTEP entered the Taiwan market in May 2010, after the official opening of the store in Taiwan, Fujian Quanzhou footwear enterprises have taken an important step in expanding the Taiwan market.

Now, with the signing of the economic cooperation framework agreement (ECFA) across the Straits and the Straits West Coast Economy With the further development of regional construction, Quanzhou shoe enterprises represented by XTEP and PEAK have made initial achievements in developing Taiwan market.

It is reported that XTEP Taiwan market as a new starting point to expand overseas markets, by the end of 2010, franchise stores expanded to 3. In March this year, XTEP also sponsored the 2011 Taipei National Road marathon for the first time on behalf of the mainland sports brand, and became the world's top partner and the only designated sports equipment sponsor of the Taipei marathon in December.

Fujian Quanzhou inspection and Quarantine Bureau data provided by 13, as of now, the company sold to Taiwan "XTEP" brand sneakers up to 7 batches, the value of $111 thousand and 500. Next, XTEP intends to issue 250 million trust certificates in Taiwan, which will raise about 100 million US dollars. At the same time, it will set up the first overseas branch of XTEP in Taiwan, and expand the 300 franchised stores opened in Taiwan according to the market situation, further radiating into the Asian market and the middle East market, thus promoting the strategic layout of XTEP brand internationalization.

At the same time, another independent brand enterprise in Quanzhou. Peak The group also registered in Taiwan in September 2009 and opened up the Taiwan market in September 2010. Up to now, the 4 batch of PEAK sports shoes has been exported and its value is $151 thousand and 200. Another Quanzhou Taiwan funded enterprise and Cheng shoe company are also stepping up their efforts to expand the Taiwan market. The company has exported 26 sports shoes and 543 thousand and 300 US dollars to Taiwan from 2010. The value of goods in the first quarter of this year has increased by more than 3 times. In addition, many other independent brand footwear enterprises in Quanzhou are planning to cooperate with the local sales network in Taiwan to enter the Taiwan market.

Quanzhou shoe enterprises have achieved initial results in opening up the Taiwan market, and further promoted the two places. Footwear industry Blending. Nowadays, more and more shoe factories and shoemaking enterprises in Taiwan are pouring into Quanzhou. They are involved in the production, supply and marketing chain of Quanzhou shoes, making use of the advantages of Taiwan's management, technology and R & D, and the advantages of Quanzhou's production, manpower and raw materials.

Quanzhou, Fujian, is the famous export base for sports shoes in China. In 2010, Quanzhou exported 605 million pairs of shoes and 2 billion 926 million dollars worth of goods to more than 80 countries and regions in the world's five continents, accounting for about half of Fujian's exports and about 10% of the country's total. At present, there are more than 4000 shoe making enterprises in the city, with an annual output of over 1 billion pairs of sports shoes and travel shoes, accounting for nearly 1/5 of world output, and a large number of famous brands such as XTEP, PEAK, Anta, Philharmonic, Jordan, and 360 degrees have sprung up. Among them, 15 of China's top 15 famous brand products of national sports shoes account for 11 in Quanzhou.