Shenzhen Has Become An Important Base For Global Underwear And Fashion Industry.

At present, Shenzhen underwear and jewelry, clocks, clothing and other industries together, become the first batch of 22 industrial cluster regional brand pilot industry, is the key support of the fashion industry. As one of the 9 dominant fashion industries in Shenzhen, underwear industry has become a model of transformation and upgrading of traditional industries. Statistics show that Shenzhen produces 600 million kinds of underwear every year, and the domestic market share of first-line brand is over 50%.

The official said that Shenzhen's underwear industry was integrated into the city. innovate Genes. Since the reform and opening up, Shenzhen has been developing the capacity transfer of Hongkong underwear industry, and has gradually developed its own designer, and embarked on the road of independent research and design and brand building.

At present, Shenzhen There are nearly 400 underwear enterprises over the scale, with an annual output value of nearly 40 billion yuan, accounting for 15% of the whole country and 1/3 of Guangdong. It has formed a relatively perfect industrial system, and has emerged a number of well-known and outstanding backbone enterprises at home and abroad, becoming an important base for underwear and fashion in the whole country and even in the world. According to incomplete statistics, there are tens of thousands of Shenzhen underwear enterprises in the country, and the major shopping malls in major cities can see Shenzhen underwear brand.

A group of small giants came into being one after another. Have staff More than ten thousand people, Virginia International and new industrial group, the national underwear sales front, Li Fang and man NIM, the world famous ODM enterprise Virginia and dice, the world's largest swimsuit enterprise Fuhua, sales of the nation's first channel brand city beauty, all for Shenzhen underwear industry to add strength.

A group of underwear enterprises originally engaged in processing trade have gradually upgraded from foundry to design and processing, and then to self created brands.

Benefiting from the high growth and clustering of the industry, the underwear industry in Shenzhen is leading the fashion trend and attracting the world-renowned enterprises in this layout. At present, Shenzhen has gathered a large number of the world's top underwear designers. They not only design innovative underwear products for local enterprises, but also provide solutions for internationally famous underwear brands.

Because of this, underwear manufacturers in Europe and the United States have set up underwear production plants, raw materials factories and R & D bases in depth, making use of Shenzhen's human resources and industrial advantages to reduce R & D and production costs. Not only that, the Shenzhen industry gathered "magnetic force", but also attracted the enterprises in the South China Sea Yanbu, Zhongshan Xiaolan, Shantou and other places of the traditional underwear industry base, gradually moved its headquarters to Shenzhen, and founded R & D design center and brand in Shenzhen.